We new marketing wonks need to get nerdier. I am pretty geeky and spend most of my times doing web 2.0 and technology consulting to Fortune 500 companies, so I really come from someplace outside the School of Communications. Here’s an important new term, if you’re not yet familiar:
“SOA is an architectural style whose goal is to achieve loose coupling among interacting software agents. A service is a unit of work done by a service provider to achieve desired end results for a service consumer. Both provider and consumer are roles played by software agents on behalf of their owners.” Via Web Services at XML.COM