We new marketing wonks need to get nerdier. I am pretty geeky and spend most of my times doing web 2.0 and technology consulting to Fortune 500 companies, so I really come from someplace outside the School of Communications. Here’s an important new term, if you’re not yet familiar:
“SOA is an architectural style whose goal is to achieve loose coupling among interacting software agents. A service is a unit of work done by a service provider to achieve desired end results for a service consumer. Both provider and consumer are roles played by software agents on behalf of their owners.” Via Web Services at XML.COM
I know and love this quote but it wasn’t until I had a chat with the gang over at RSSBus did I know that it came from Bob Metcalfe, Inventor of the Ethernet, and it is called Metcalfe’s Law:
“The power of the network increases exponentially by the number of computers connected to it. Therefore, every computer added to the network both uses it as a resource while adding resources in a spiral of increasing value and choice.”
The same may be said about personal and social networks as well. Some people try desperately to keep their “friends and family” grouping small and intimate; however, I find that there will always be more value in much larger networks. Of course, I am a mad connector.