Comments on: The Reducing Valve of the Enterprise 2.0 of Perception http://marketingconversation.com/2007/08/10/the-reducing-valve-of-the-enterprise-20-of-perception/ Digital PR and Social Media Marketing Fri, 18 May 2012 23:54:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Solving the Echochamber Effect in the Bloggosphere « Compassion in Politics http://marketingconversation.com/2007/08/10/the-reducing-valve-of-the-enterprise-20-of-perception/comment-page-1/#comment-681 Solving the Echochamber Effect in the Bloggosphere « Compassion in Politics Sun, 12 Aug 2007 08:40:49 +0000 http://marketingconversation.com/2007/08/10/the-reducing-valve-of-the-enterprise-20-of-perception/#comment-681 [...] so maybe its just the sheer grossness aspect that freaks me out…. But if pop can eat itself, I guess the internet can too.  Like Pop, the web may ultimately eat itself. The blogosphere is becoming so self referential, it [...] [...] so maybe its just the sheer grossness aspect that freaks me out…. But if pop can eat itself, I guess the internet can too.  Like Pop, the web may ultimately eat itself. The blogosphere is becoming so self referential, it [...]

]]> By: Jonathan Trenn http://marketingconversation.com/2007/08/10/the-reducing-valve-of-the-enterprise-20-of-perception/comment-page-1/#comment-680 Jonathan Trenn Sun, 12 Aug 2007 03:54:52 +0000 http://marketingconversation.com/2007/08/10/the-reducing-valve-of-the-enterprise-20-of-perception/#comment-680 Perhaps we'll end up seeing smaller news outlets pair with aggregators to provide more in-depth news pieces. Semi-independent teams of reporters (such as several Kevin Sites) who can cover news, say, in the MIddle East. They'll have less overhead but just as much expertise. If the end audience wants customized news and not general news, they could subscribe to these minibureaus that have partnered with aggregators to provide exactly what these new news consumers want. The aggregators will content that they can aggregate and they may not want to deal with a large media entity who has the mindset that they're calliing all the shots. Perhaps we’ll end up seeing smaller news outlets pair with aggregators to provide more in-depth news pieces. Semi-independent teams of reporters (such as several Kevin Sites) who can cover news, say, in the MIddle East. They’ll have less overhead but just as much expertise.

If the end audience wants customized news and not general news, they could subscribe to these minibureaus that have partnered with aggregators to provide exactly what these new news consumers want.

The aggregators will content that they can aggregate and they may not want to deal with a large media entity who has the mindset that they’re calliing all the shots.

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