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Loading ...Since I’ve got Conversation Marketing on the brain now, I figured I’d pull up some quotes about it from people who not only believe in in, but are creating the very methodologies for the practice itself:
From Tom Hespos of Underscore Marketing:
“I know it’s a scary concept because marketers think they have control over the marketing message. What they don’t realize is that for communication to have credibility in this sphere, it needs to be a two-way dialogue between human beings, not a one-way message from a marketing department to a “target audience.” When people within companies speak directly to the market, we recapture some of that “mom and pop-ness” we’ve lost over the years. Personally, I identify with brands that listen to me, demonstrate that my input is important and don’t keep me at arm’s length.”
And Happy Birthday, Tom!
From John Bell of Ogilvy Creative Studio:
“to me conversational marketing is the idea that you can get involved or convene a two-way discussion with people who may be customers or people who influence customer/constituent choices. The potential benefit for clients is greater brand loyalty or issue advocacy.”
And, of course, Chris Abraham
“Nobody owns conversation marketing. Conversation marketing is not a thing, it is an understanding and an agreement. It agrees that PR, advertising, marketing, politics, and business will stop resenting and reviling its very own clients, ‘the people’… marketing conversation is really what new media marketing should be.”
Notice the passion. “I identify with brands that listen to me…Don’t hold me at arms length.” “It agrees that PR, advertising, marketing, politics, and business will stop resenting and reviling its very own clients, ‘the people’” “Marketing conversation is what new marketing should be.”
Filed under: Abraham Harrison, Chris Abraham, Conversation Marketing, Marketing Conversation, New Marketing
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Jonathan,
Are you familiar with the Conversation Marketing blog at http://www.conversationmarketing.com? Seems up your alley… my boss also wrote the book called Conversation Marketing, which is free online through that URL.
Cheers,
Brian
Well, Brian, no I wasn’t. Guess I’ll head over for a pint or two. Thanks!
I just added Conversation Marketing” to our blogroll!
Thanks, Abraham. Did you get a chance to look at the book?
You can find it at http://www.conversationmarketing.com/cmonline/intro.cfm and if you want to discuss any of it with the author, let me know.
Brian
Actually, that’s Chris Abraham, head of Abraham Harrison. Has to first names, sort of like, uh Brian Keith.
I started reading it last night.
make that TWO first names
Chris, looks like you are working with Crayon- I would love to hear about that. Drop me a line at brian@portentinteractive.com.
Brian
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