So, there is something about SEO or SEM and maybe Affiliate Marketing (but less so) that gets at my goat. I guess the thing is that if you are writing a blog about a topic, or an issue or what not you should get to be known and found because you write good content. This is the thing with SEO/SEM, it doesn’t reward necessarily quality, it rewards technical know-how.
I guess one could say this helps you get your message out there when people don’t know about your ramblings. Sure, I can see that. It is like you open up a new business and you go around the neighborhood and flyer the local cars, or you use the local paper. Makes sense. The thing is you can advertising your restaurant, but if it sucks no one will come back and you won’t make it into Zagat’s rating – no matter what you say, or what flashy signs you put up outside of your location.
But, from what I can tell, SEO/SEM doesn’t care. You can have a horrid blog, or site talking absolute crud and if you have the money and knowledge you can climb up the pages to the top rankings.
Correct me if I am wrong. Please. Perhaps I have this whole thing miss-read.
Suffice to say, it is weird that SEO/SEM is even something that has value. I mean why should I trust the sites that show up on the first few pages of google? For all I know they just happen to be a bunch of computer geeks who know nothing on the subjects they choose to write about, but plenty about the in’s-and-outs of SEM/SEO.
I am gonna have to think about this more and I hope to get some comments.
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