It is lovely to see that advertisers are becoming emboldened when it comes to finding, selecting, and choosing the sites they advertise on, both to better target their ads as well as to better diversify their ad dollars and oftentimes scoring lower ad rates.
“Web advertisers are spreading their online ad dollars across more sites and are paying lower rates in many cases, putting pricing pressure on established Internet players. Several companies are already feeling the heat after.” Via New York Post
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