Scott Monty commented on Jonathan Trenn’s insightful blog post, Were I to Setup a Blogger Relations Program, that addresses an important conversation you need to have with your prospects, “if they’re looking for a sales boost, you have absolutely no control over that.”
“Finally, this may go without saying, but it’s probably a good idea to set expectations early and very clearly with the client. If they’re looking for a sales boost, you have absolutely no control over that. They should be looking for comments, sentiment, and number of hits, for starters. Whatever it is, marketer and client should be aligned.” Via Scott Monty
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