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Obviously quite a bit if “sex.com” can sell for 12 million dollars, according to Monte Cahn of Moniker.com as revealed in Hot Property–Web Domain Names and article released on CNN.com. Names such as “megayachts.com”, “stocks.com”, and “blogging.com” demand high prices at auctions ranging anywhere from 8 to 150 thousand dollars. But are these people who are paying the price of a small condo for a bit of online real estate really getting the bang that they want for their buck?

It seems that for the time being they are. People are generating impressive revenue by setting up a website and attracting users that will simply click from there. For instance, I buy dogtreats.com even though I am not in the least bit interested in selling treats myself. However upon arriving to this site there are links for other fine establishments that DO indeed want to sell treats to man’s best friend. They click and… KA-CHING.

According to insiders Goldberger and Fischer there are important nuances to keep in mind if you want to succeed in this industry. For instance, Goldberger asserts that, “Dot com is king. Dot net is worthless.” I guess he’s right “sex.net” really doesn’t have that 12 million dollar ring to it.

The buying and selling of domain names is currently a 2 billion dollar industry, predicted to rise to 4 billion by 2010. However, with the advances in SEO and the non-stop bulldozer of technology could the actual name of a domain one day become obsolete? I personally think that for now they are in the clear. More power to these guys if they can sell some poor crazy rich guy creditcheck.com for 3 million bucks.

Please opine away. Should I be investing my life’s savings into scraggilymonkey.com or is there really not much to a name?

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2 Responses to “What’s in a Name?”

  1. Back in 1999, I sold “photo.com” for $20,000, although it still kills me what a sucker I was. Well, it seemed like a lot of money at the time. Of course, it would be closer to $200,000 now, probably more. Oh well. Maybe not. No crying over spilled domain.

  2. […] recent entry about the increasing value of site names I quoted Goldberger, an insider in the business, as […]

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