Periodically, clients and potential clients request my bio, so I build one. Mark did a great job of helping me sort it out. Of course, since Mark is Mark, he popped an absurd zinger of a fanciful paragraph in there just to check to see if I am paying attention… (Ha ha, zing!)
Here’s a quick primer for a piece of the Enterprise 2.0 puzzle that had eluded me: most stuff in an Enterprise isn’t aggregation-ready. Just about everything – notes, docs, spreadsheets, IMs, email, PDFs, databases, files, and archives – don’t have RSS feeds. So, you’re generally shit-out-of-luck if you want turn your Enterprise 1.0 to Enterprise 2.0 and deploy cool tool like Particls, NewsGator, or Attensa. What do you need? Well, you need RSS Enablement. Network Computing has a great description of what RSS Enablement is all about.
Facebook recently lost six advertisers when the advertisers’ ads began appearing on the British National Party page. First Direct, Vodafone, Virgin Media, the AA, Halifax and the Prudential all, wisely in my opinion, decided to vacate their presence on the site a a whole rather than seemingly endorse a particular political party. This makes sense. People often don’t understand the concepts of advertising placement with rotations. They also often don’t understand the seperation of advertising and editorial.
Wouldn’t it be cool if you could find a glue that could connect all of the stuff you have stored in your Fortune 500 Enterprise 1.0 to your Enterprise 2.0? Yes, glue. I have been investigating. Everyone’s talking about Kapow but have you heard of Serendipity’s WorkLight? Very interesting. Kinda cool.
“Serendipity goes for for the big prize. Its Flagship solution, WorkLight™, is already helping global 500 and other enterprise customers catch up with web 2.0. The solution is a secure server-based software product that provides workers and consumers with “Web 2.0-style” access to corporate data stored in enterprise information systems and applications. Timely information is delivered using technologies such as RSS, Ajax, desktop and web-based gadgets and widgets, personalized homepages, social bookmarks, application mashups and instant messaging.” Via De Gardener