Where the Kids Are is Where Disney Needs to Be

by Abraham Harrison on August 2, 2007 · 1 comment

As we’re wondering how many billions Facebook might sell for, Disney bought Club Penguin, a social network for kids, for $350 million. Didn’t see that one coming, did you?

“Move over, Donald, there’s a new favorite bird at Disney. Walt Disney has snapped up the snow-covered virtual world/social-networking portal Club Penguin for $350 million — and promises to pay another $350 million through 2009, depending on the growth of Club Penguin’s earnings.” Via AdAge


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1 dsevilla 08.05.07 at 4:54 pm

Yes! Club Penguin is the best! Well, so I was told by my thirteen year old students. I think each kid gets to pick a penguin and there are different age group. Way to go Disney.

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