Discovery Buys Treehugger for $15 Million!

TechMeme, PaidContent, and Discovery News just announced that Discovery bought Treehugger, “Discovery Communications has bought out the popular green-lifestyle and news site Treehugger. Terms were not disclosed, but our sources say that piece is around $15 million, and that includes performance based earnout as well.” And you thought that blogs were a stupid waste of time. And you thought that dirty hippies were always poor. Ha and double-ha!