Moments after posting an article about how I don’t get Second Life marketing and PR, my favorite Internet Rockstar, CC Chapman, jumped up to explain Second Life to me, a heathen…
“Why oh why does everyone try to apply the same measures of success to Second Life and virtual worlds in general? Same thing aggravates me when I see people who try to apply the same measurements from television to podcasting. They are different!
What people and companies have to realize is that setting up a shop and hoping people come in a virtual world is a waste of time if that is your mentality. You have to engage with the users more then ever. You have to be part of the community and be active. You can’t just set up and forget it. That PR ship has sailed and no one cares if you build just another island in Second Life. I know I sure don’t.
I’m still seeing companies do that. Just yesterday I checked out a new area. It was beautiful and cool, but there was nothing to do there besides look around and find out about the company. There wasn’t even any take aways or fun stuff which would have fit this company perfectly.
I’m looking forward to the constant evolution of virtual worlds and working with companies who realize this is different.” — CC Chapman
Wow, that was quick (thanks to Twitter love, I presume). Explore CC Chapman’s world at the CC Chapman blog, Reality Bitchslap; CC Chapman’s job, crayon; CC Chapman’s marketing podcast, Managing the Gray; CC Chapman’s music podcasts, Accident Hash and U-Turn Cafe; and something called One Guy’s Thoughts, which I just don’t get.
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