43 Things was launched on January 1, 2005, by the Robot Co-op, a small company based in Seattle founded by prominent blogger “Erik Benson” , Maktub keyboardist Daniel Spils, and former Amazon.com and Microsoft executive Josh Petersen. Initially the website was under much scrutiny as to how it was being funded. Finally there was confirmation from Amazon.com and The Robot Co-op’s CEO that internet bookseller and web giant Amazon.com was the sole investor in The Robot Co-op.
So today an email got passed around our group that linked to a nicely written article by Brian Enns of Enmark Performance Development, which provides, “Sales Guidance for Marketing Agencies”.
“Many marketing conversations get off-track before you even pick up the phone or initiate the handshake. These are the marketing conversations you have with yourself. As independent professionals, usually at the helm of solo businesses, we sometimes find ourselves facing daunting internal obstacles as we try to begin our day’s marketing activity. With no one in our office-of-one to help with a confidence booster, an important resource to have in our self-management toolbox is a means of submitting the negative self-talk for an internal Second Opinion.” Via About.com > Small Business > Canada
I like what she says because it is essential for us, as purveyors of conversation marketing services, to be both confident counsel to our clients as well as entering into marketing campaigns on the behalf of our clients with the kind of confidence, self-assuredness, and passion that in infectious. Don’t be afraid to let your passion and enthusiasm show.
Based on a friend of mine who will be posting adolescent lit book reviews on her future web site, I have jumped-the-gun and dropped shipped lots of fantastic books to my team to get them to learn more about what we do at AHLLC as well as to write cool book reviews for this blog.
Stan Rapp an 82 year old veteran of direct marketing is teaming up with Halyard Capital to being Engauge a combination of agencies in various fields (New York Times). The company has begun by acquiring Direct Impact from Austin, Texas and Ten United based in Columbus, Ohio. Through more acquisitions Engauge is hoping to become a company that combines data analysis, behavioral targeting and direct marking to provide marketer results they can truly “gauge”.