I think I know what the gang at Edelman are up to with their Social Media Index. I fancy they’re just showing us the framework, the point zero, the point-of-departure. Right now it’s useless shit you already knew. But who knows… it’s not finished yet.
Currently, the index is based 100% on “blog” and has yet to fill out “multi-format,” “mini-updates,” “business cards,” “visual,” or “favorites data.” I think the problem here is that not everyone has the time so see that this index is a work-in-progress. We’re also a little leery as to how you’re going to sort out the LinkedIn stuff, etc, because a single collaborative blog may have lots of members on LinkedIn, Facebook, etc. I am intrigued but currently agree with Naked PR that Edelman’s Social Media Index is a Joke.
The thing about Edelman, though, is that they’re shamelessly willing to smash their head against the wall until they sort it out, using vast fortunes and client money. You have to applaud them for that. I give points to anyone who tries out cockamamie shit just to see what happens, so I will withhold judgment until some of these numbers get all filled out.
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