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Loading ...Microsoft’s adCenter platform has another high profile client: Digg.com. Digg decided to relieve Google of their duties and go with Microsoft, according to the Wall Street Journal.
Though it won’t be an enormous reduction for Google’s bottom line, it is a moral victory for Microsoft to be gaining ground amongst the nascent web2.0 companies. Microsoft’s adCenter also arranged a deal with Facebook about a year ago.
A digg executive described Microsoft as “young and willing to take risks.” So Digg is looking for the bad-boy type huh? I guess Microsoft does look pretty decent with its shirt off with a five o’clock shadow on that motorcycle. It’ll be interesting to see how this plays out, if and when Digg starts to get wrinkly.
Filed under: Conversation Marketing, Google, Search Engine Marketing, Search Engines, Web 2.0
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