- The Virtual Company
- How by Dov Seidman is Very Important
- Blogger Outreach – For Clients and Marketers
- Harry Potter and the Deathly Hallows Pages Show up Online
- Blogger Outreach – If a Blogger Accepts the Offer
- Blogger Outreach and Its Challenges
- John Mackey Did Stealth- Not Conversation-Marketing
- Blogger Outreach: What gives? (Part One)
- Lenovo Outsources Marketing to India
- Facebook Cheap at $6 Billion
“When it comes to leveraging user generated content and social media, should we reveal ourselves or hide in plain site? The new rules of transparency afford us both options. Sometimes good publicity entails anonymity – lest we reveal the man behind the curtain. And sometimes it is the man behind the curtain, the inside story, that we want to highlight.” Via Bernaise Source
Oh, come on! Anything and everything is game in modern PR and marketing. Seriously. While “real” and “fake” and “serious” and “entertaining” are all meaningless in new PR, steering away from from full transparency (and transparency is different than disclosure) always results in severe blowback. If you want to avoid 90% of all blowback, just be transparent.
One of Facebook’s most excellent “secret” features is that it is actually doing OpenID while everyone else is merely talking about it
I have joined every Facebook App possible (check for yourself) and I have never needed to register for any external 3rd party app. Facebook is acting as my proxy and is signing up on these external application on my behalf; additionally, Facebook integrates the external application and takes care of all authentication based on my having logged into Facebook just once.
In other words, Facebook is actually becoming a highly-trusted change-agent for OpenID trust nets while all the ubergeeks are mentally-masturbating about it.