Until now, I didn’t know Patrick Schaber or his blog, The Lonely Marketer, but he’s smart. Here are a couple pieces of advice taken from his recent article, When Blog PR Goes Bad and Then Good, reminding products, services, and brands that they are bound to get beat up online and that it is by their response that they are judged rather than on the initial slight.
My thoughts are if you’re going to open yourself up to social media meaning blogging, RSS, podcasts, etc. you have to be prepared to interact with ‘constructive’ negativity at times. Corporate blogs are no different. If you don’t interact, you instantly become a brochure that won’t keep people coming back.
My advice – be prepared for the possibility that someone wants to post content that could diminish your brand. Have a plan – sort of a ‘disaster recovery’ plan – and be ready. Remember, good PR can come from bad PR.
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Chris,
Thanks for the mention and the kind words! The upside to blogging and social media is very big, but you still need to be prepared for bad PR.