Google isn’t seeing it coming. They’re being as myopic as Yahoo! was when Google stole their lunch. In Google’s strive for ubiquitous desktop, it forgot about the stickiness of the Social Network.
“I’m starting to read my massive backlog of feeds, and the theme is clear: Facebook has grabbed the mojo stick from Google. They got Blake Ross and Parakey, for example, and the momentum is building for the company to take the platform mantle. As Fred says, fasten your seat belts.” Via Searchblog
The Facebook strategy is to build a virtual mall and then invite all the brands to set up shop inside, within the design limitations of the mall and according to mall specifications, essentially forcibly co-branding itself along everyone else while realizing that any shop that doesn’t set up shop in the mall will probably go out of business before long because the Facebook Galleria and Mall is where all the people are.
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