I started the Marketing Conversation blog for two reasons: first, my personal blog, Chris Abraham – Because the Medium is the Message, http://www.chrisabraham.com, is too general. While it is a rich resource of new media, new marketing, and buzz marketing content, the blog never focused on a single topic.
“Vertical blogs,” blogs that focus on particular topics of expertise, are much better showcases for personal and professional insights and I wanted to use Marketing Conversation as an online resource for new marketing. Second, I wanted to give my staff an open forum for blogging about new marketing, new media, social media, remote working, virtual teams, corporate blogging, web strategy, Internet strategy, and web 2.0.
My only restriction is that staff should avoid discussing our clients or campaigns without their express permission. Otherwise, I am not much of a gatekeeper ? quite the opposite, I tend to shove them through the gate then pay little mind in which direction they wander with their writings. Fortunately, all my people are extraordinarily intelligent, so invariably, great stuff comes out.
Additionally, I have been starting up so many WordPress blogs in the course of my work that I wanted the practice of using an installation of WordPress with all the bells and whistles. So, that’s what I did with Marketing Conversation — turned on all the bells and whistles.
When I finished building the WordPress blog, I shoehorned all of the “old” content from Because the Medium is the Message into Marketing Conversation, then all the content from my company site, Abraham Harrison LLC, http://www.ahllc.eu, and from my personal website, Chris Abraham Online, http://www.cabraham.com, and when I was done, I opened it up to my staff.
Geoff Livingston interviewed me on his blog, The Buzz Bin, this morning, A Social Media Conversation with Chris Abraham. Please check it out and add The Buzz Bin to your feeds. Thanks so much, Geoff!
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