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Loading ...Business as usual, for the time being. Marketing and PR have always adjusted. Modern marketing and PR are the children of TV and radio, which are not archaic mediums. Marketing and PR are still not only relevant but also essential when it comes to making a bridge between corporations and just about everything outside of the Internet. The transition will be tough, anyway, because there are no gatekeepers, there are no power structures, and the People can easily out-influence and out PageRank the professionals.
The world is again flat. The old masters are writing lame books like The Cult of the Amateur because they’re afraid. In the meantime, the new masters are writing books like How, that recognize that the power structure has changed. The power structure may have changed but intelligence, relationships, connections, experience, training, and reputation have never been more valuable. Want to know the secret to new media? Balls. Well, actually fearlessness and shamelessness.
Frank Luntz has fearlessness and shamelessness but he’s a rare bird. I am shameless and my business partner, Mark Harrison, is fearless. Together, we have the right stuff.
There are too many people in the professional services industry who are too comfortable covering their respective asses. Not protecting their companies but protecting themselves. What about the clients’ needs? What about their best interest? New media and web 2.0 is all about disruption.
The new media elite don’t really have a heck of a lot of lot to lose. This isn’t their business; this is their metier, their passion. Coders are modern poets. They’re not jealously guarding their immortality or protecting their careers. They’re doing cool shit with the same sort of determination that drives rock musicians: yes, they want to become rock stars and they want to make lots of money, and they want to do amazing well with the partner of their choice. On the way, they’re willing to sleep on a futon and eat more than a couple bowls of ramen noodles.
Geoff Livingston interviewed me on his blog, The Buzz Bin, this morning, A Social Media Conversation with Chris Abraham. Please check it out and add The Buzz Bin to your feeds. Thanks so much, Geoff!
Filed under: Public Relations, Social Meda
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