Love at First Particls and a Chat with Chris Saad…

by Chris Abraham on July 24, 2007 · 7 comments

Lots of great news coming from Faraday Media, “Faraday Media will today launch a new sidebar based version of attention management tool Particls, as well as a new attention platform Engagd.” Via Mashable and TechCrunch.

I am on an assignment to help a Huge Financial Services Firm’s Innovations Guru realize his amazing vision of info-sharing content through his company using attention data. Tristan Roy and Bronwen Clune both recommended I meet Chris Saad of Particls. I installed it and didn’t grok it right away. This morning, I saw Chris on Skype and he removed the scales from my eyes. Download Particls now!

Farady Media Launches Particls Sidebar, Engagd

Faraday Media will today launch a new sidebar based version of attention management tool Particls, as well as a new attention platform Engagd.

The Particls Sidebar provides a same attention feed based information as the Particls ticker; a personalized, streaming view of everything that matters to the user online in real-time, but in a sidebar.

The Particls sidebar is a welcome alternative to the previous product that is bound to find more fans, although those fans will be restricted to Windows rat this stage.

A TechCrunch themed sidebar can be downloaded here.

The new Engagd is billed as “the first ever standards based, open Attention Platform.”

Engagd is said to turn Lifestreams into APML by using APML to create ranked/filtered feeds. Engagd allows users to subscribe to filtered feeds in any standard feed reader to help with information overload.

Engagd though isn’t for the average user; the product is aimed squarely at Developers of apps, mashups and “savvy early adopters.”

Better Utilize Your Lifestreams with Engagd

Engagd is a new open Attention Platform, being launched by Faraday Media. This developer’s tool is currently in its alpha release, and is aiming to be the first open-standards based Attention Platform to be applied to personal Attention profiles.

This service basically turns your lifestreams into APML, which operates in the same manner as OPML and can be used for a variety of purposes. Take your APML and aggregate data in a manner similar to feed readers do do things like apply your Amazon Attention Profile to another online bookstore to utilize the same recommendations elsewhere, or to create personalized stats for your Digg articles. Engagd allows users to subscribe to filtered feeds in a standard feed reader, and is primed for pretty much any mashups that developers can conceive. It would work hand in hand with a service like Particls, which has recently announced its Sidebar tool for its attention management system.

There are a few services that are already using Engagd, including Dandelife and Cluztr, and iStalkr’s integration of Engagd is coming soon. They’ve used Engagd to extend the ability for users to create an APML within their services, for a very personalized application of this tool. One very helpful way in which Engagd can be utilized is the submission of your APML to an attention brokerage service for the purpose of synchronizing access to your Attention profile, enabling all of your website services to track your changing interests.


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{ 4 comments… read them below or add one }

1 Toni Lyn 07.24.07 at 7:54 pm

Really hip program for us news junkies! Thanks for the turn on Chris…to Particls I mean!

2 Chris Abraham 07.24.07 at 8:25 pm

You’re welcome! It is seriously seriously cool!

3 daniela barbosa 07.24.07 at 10:47 pm

i am a big fan of Particls and have been using it for a while (even before public beta). I left a comment on Techcrunch with some details of my use which had to be approved so it just showed up after your comment.

Anyway…i am very very interested in content delivery solutions into the Enterprise within Financial Services and other industries- and have been thinking up uses as well as talking to clients about the use of Attention data to address a lot of what many call ‘information overload’ (i prefer untamed information delivery strategies with weak execution tools) .

Would love to chat further if you are interested- daniela [dot] barbosa {at}dowjones.com

4 Chris Abraham 07.24.07 at 11:28 pm

I sent you an email to say hello. Thanks for connecting.

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