Comments on: Direct Text Message Marketing Word of Warning http://marketingconversation.com/2007/07/24/direct-text-message-marketing-word-of-warning/ Digital PR and Social Media Marketing by Abraham Harrison LLC Sun, 12 Feb 2012 16:57:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Text Message Marketing http://marketingconversation.com/2007/07/24/direct-text-message-marketing-word-of-warning/comment-page-1/#comment-2488 Text Message Marketing Sat, 17 May 2008 15:17:20 +0000 http://marketingconversation.com/2007/07/24/direct-text-message-marketing-word-of-warning/#comment-2488 Don't send out text messages to your list without asking. Run a promote and let them sign up for the messages through the short code. Then they can opt out at anytime. Don’t send out text messages to your list without asking. Run a promote and let them sign up for the messages through the short code. Then they can opt out at anytime.

]]> By: Chris Abraham http://marketingconversation.com/2007/07/24/direct-text-message-marketing-word-of-warning/comment-page-1/#comment-540 Chris Abraham Tue, 24 Jul 2007 19:17:45 +0000 http://marketingconversation.com/2007/07/24/direct-text-message-marketing-word-of-warning/#comment-540 They're text messaging the children of those 45-65-year-olds, Lewis, that's who. They’re text messaging the children of those 45-65-year-olds, Lewis, that’s who.

]]> By: Lewis Green http://marketingconversation.com/2007/07/24/direct-text-message-marketing-word-of-warning/comment-page-1/#comment-539 Lewis Green Tue, 24 Jul 2007 17:19:49 +0000 http://marketingconversation.com/2007/07/24/direct-text-message-marketing-word-of-warning/#comment-539 Chris, Maybe I'm nuts, but who are all these folks text messaging? Most of the decision makers in my life (I provide marketing and growth consulting to businesses) range in age from 45 - 65. Reading text messages, let alone writing one, is extremely challenging. Furthermore, the baby boomer generation has more expendable income than any other. How many of them would begin to consider text messaging as something they would use or read? I think, for now, text messaging as a marketing tool comes with lots of caveats. Chris,

Maybe I’m nuts, but who are all these folks text messaging?

Most of the decision makers in my life (I provide marketing and growth consulting to businesses) range in age from 45 – 65. Reading text messages, let alone writing one, is extremely challenging.

Furthermore, the baby boomer generation has more expendable income than any other. How many of them would begin to consider text messaging as something they would use or read?

I think, for now, text messaging as a marketing tool comes with lots of caveats.

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