The world is flat. The world is flat. The world is flat. The “worst” thing about the new media is that it is going to make everything way more populist: entertaining, provocative, tawdry, controversial, and titillating. Sounds good to me. Caveat Lector is what I have to say: reader beware. The unwashed masses are now publishing like mad, it is up to you to control how down and dirty you get.
Business as usual, for the time being. Marketing and PR have always adjusted. Modern marketing and PR are the children of TV and radio, which are not archaic mediums. Marketing and PR are still not only relevant but also essential when it comes to making a bridge between corporations and just about everything outside of the Internet. The transition will be tough, anyway, because there are no gatekeepers, there are no power structures, and the People can easily out-influence and out PageRank the professionals.
It won’t affect the marketing and public relations industry at all. There will always need to be someone who has a mighty impressive Rolodex, someone who knows the Board of APCO. The world will always need a Leslie Dach. Some women will always be more attracted to men in thousand dollar suits and that will fuel men to wear such suits. The corner office will always be the most attractive and not everyone squats on the Internet like it were some Holy ground.
There are indeed many businesses now running towards social media; however, I don?t think many of them are doing it smartly. I give a lot of credit to the firms and companies who are willing to take the plunge. I am lucky because I made all of my mistakes while working for boutique firms and clients ? when you make mistakes they never get close to the front page of the New York Times.