Our very own Dani wrote a brilliant post about the Mackay Effect as revealed in the New York Times. I thought I would weigh in with my opinion…
No Comments » Posted on July 21st, 2007 by Abraham Harrison
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New Marketing and Social Media by Abraham Harrison LLC
Filed under: Astroturfing, Authenticity, Blog Messaging, Blogger Ethics, Blogger Influence, Brand Ambassador, Shilling, Stealth Marketing
If you are anything like me you have been following with interest the story of the CEO/Chairman of Whole foods Mr. John P. Makcey who, using the online name Rahodeb, would bad mouth competition on Yahoo Finance’s bulletin board. It seems that the Federal Trade Commission is using Mackey’s pseudonym against him as they try to block Whole Food’s purchase of Wild Oats Markets as it would “limit competition among natural and organic groceries” (New York Times).
5 Comments » Posted on July 21st, 2007 by Dani Sevilla
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