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Integrating “customer reviews and ratings on its Web site” is something Wal-Mark should have been doing since 1997.

“Wal-Mart today said it is adding customer reviews and ratings on its Web site. The new feature will allow customers to submit ratings and reviews of merchandise available online only as well as products sold in stores.” Via WebProNews

I’m seriously surprised that this has never occurred before to one of the largest e-commerce sites on planet earth. I guess they’re just a little more conservative in Bentonville.

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