The Fake First Name Last Name blog is the id of the blog of personality genre, according to CNBC. First Fake Steve Jobs and now Fake Gene Munster. PS: Gene is amused, “It’s not flattering. But this is good fun.”

Now we have a fake Wall Street analyst purporting to be one of the key voices covering the company. Fake Steve Jobs? Meet Fake Gene! As in Piper Jaffray’s Gene Munster. The blog: fakegene.blogspot.com, and on the home page says quite clearly: Gene Munster: AAPL Analyst. I’m too damn nice on TV. I need a place to tell it like it is. Via CNBC

Integrating “customer reviews and ratings on its Web site” is something Wal-Mark should have been doing since 1997.

“Wal-Mart today said it is adding customer reviews and ratings on its Web site. The new feature will allow customers to submit ratings and reviews of merchandise available online only as well as products sold in stores.” Via WebProNews

I’m seriously surprised that this has never occurred before to one of the largest e-commerce sites on planet earth. I guess they’re just a little more conservative in Bentonville.

The question asked, is, Does Chris Abraham sleep?

Geoff Livingston has a great interview with Chris Abraham who, in addition to launching his new company Abraham & Harrison, blogs at Marketing Conversation, Because the Medium is the Message along with a steady stream of Tweets, Diggs and a del.icio.us collection of tags. When does he sleep?

Not much.

I adore Twitter. You can stalk me on Twitter. My worried mum can see if I am alive and well via Twitter.

“TV networks are all a-Twitter about the latest marketing play for their new TV shows. NBC, CBS, ABC Family and MTV are among several networks experimenting with the marketing possibilities of Twitter. Via the Wall Street Journal

Would I follow my fave TV shows and networks? Maybe. If they follow me back, probably. Twitter is a two-way street.  I hope that NBC, CBS, ABC Family and MTV are joining Twitter and not just trying to create just a lame-ass also-ran.

According to MarketingVOX, the Word of Mouth Marketing Association (WOMMA) on released the WOMMA Ethical Blogger-Contact Guidelines, aimed at marketers, with the aim of beating the legislative body to the punch, which it has, apparently, by the looks of “FTC Rejects Buzz Marketing Complaint.”

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