Comments on: Lenovo Outsources Marketing to India

By: Marketing Conversation » Communicating with Internet Culture - New Marketing and New Media by Abraham Harrison LLC

Wed, 18 Jul 2007 23:46:54 +0000

[...] Comments Abraham Harrison on Lenovo Outsources Marketing to IndiaAlice Marshall on Lenovo Outsources Marketing to IndiaAbraham Harrison on Lenovo Outsources [...]

By: Abraham Harrison

Abraham Harrison — Wed, 18 Jul 2007 23:38:00 +0000

People in Japan have a unique culture; people in Spain have a unique culture; people in the United States have a unique culture. It is true, but naive, to say that when we communicate with the Japanese, the Spanish, and Americans, we are communicating with people. Everyone is people, unless we’re communicating with ETs or LOLCats.

Since 1982, I have watched the sandbox the Internet has become, in which the Spanish, the Americans, and the Japanese communicate in a sort of Internet patois, developing an Internet Culture.

This written, International, Global, Internet culture is a lot more accepting of “foreigners” than the spoken, American, culture of the phone in help desk.

So, it is my opinion that while the Internet, and its culture, may be overwhelmingly influenced by the United States, it has now become a global possession.

By: Alice Marshall

Alice Marshall — Wed, 18 Jul 2007 23:25:05 +0000

We don’t communicate to the Internet, we communicate to people.

By: Abraham Harrison

Abraham Harrison — Wed, 18 Jul 2007 23:17:31 +0000

Well, when the culture is the “Internet” then it doesn’t really require geographical focus. That’s the biggest problem with PR 1.0: it cares about City, State, and Country.

Abraham Harrison LLC does have any clients in either Washington, DC, US, or Berlin, Germany, EU. Isn’t that amusing?

By: Alice Marshall

Alice Marshall — Wed, 18 Jul 2007 22:08:57 +0000

I suppose it is inevitable, but PR and marketing are so culturally sensitive that those would be the last services to be outsourced.