Posted on July 18th, 2007 by Abraham Harrison
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Loading ...My question is: why haven’t more “soft” client services such as marketing, PR, and corporate open source intelligence been outsourced to India. I guess I am not the only one.
“Lenovo Group Ltd. has moved worldwide marketing services such as creative development to a new hub it has established in Bangalore, India with marketing communications firm Ogilvy & Mather Worldwide Inc.” Via Washington Post
Filed under: Online Marketing, Outsourcing
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I suppose it is inevitable, but PR and marketing are so culturally sensitive that those would be the last services to be outsourced.
Well, when the culture is the “Internet” then it doesn’t really require geographical focus. That’s the biggest problem with PR 1.0: it cares about City, State, and Country.
Abraham Harrison LLC does have any clients in either Washington, DC, US, or Berlin, Germany, EU. Isn’t that amusing?
We don’t communicate to the Internet, we communicate to people.
People in Japan have a unique culture; people in Spain have a unique culture; people in the United States have a unique culture. It is true, but naive, to say that when we communicate with the Japanese, the Spanish, and Americans, we are communicating with people. Everyone is people, unless we’re communicating with ETs or LOLCats.
Since 1982, I have watched the sandbox the Internet has become, in which the Spanish, the Americans, and the Japanese communicate in a sort of Internet patois, developing an Internet Culture.
This written, International, Global, Internet culture is a lot more accepting of “foreigners” than the spoken, American, culture of the phone in help desk.
So, it is my opinion that while the Internet, and its culture, may be overwhelmingly influenced by the United States, it has now become a global possession.
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