Lenovo Outsources Marketing to India

by Abraham Harrison on July 18, 2007

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My question is: why haven’t more “soft” client services such as marketing, PR, and corporate open source intelligence been outsourced to India. I guess I am not the only one.

Lenovo Group Ltd. has moved worldwide marketing services such as creative development to a new hub it has established in Bangalore, India with marketing communications firm Ogilvy & Mather Worldwide Inc.” Via Washington Post


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{ 4 comments… read them below or add one }

Alice Marshall July 18, 2007 at 10:08 pm
Abraham Harrison July 18, 2007 at 11:17 pm
Alice Marshall July 18, 2007 at 11:25 pm
Abraham Harrison July 18, 2007 at 11:38 pm

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