The awful truth, proved again and again, is that “junk mail” and other direct mail and email campaigns still generate the best return on investment (ROI) no matter how much people complain, cry foul, or piss and moan.
“Direct mail and email generated the best return on investment among media channels in 2006, according to respondents.” Via MarketingVOX
Admit it: you respond to direct mail, don’t you?
