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Loading ...In response to Lenovo Outsources Marketing to India, Alice Marshall of Presto Vivace suggested that PR and Marketing is local. I responded, “when the culture is the “Internet” then it doesn’t really require geographical focus,” and Alice responded, “we don’t communicate to the Internet, we communicate to people,” and I responded, in short, “I have watched the sandbox the Internet has become, in which the Spanish, the Americans, and the Japanese communicate in a sort of Internet patois, developing an Internet Culture.”
People in Japan have a unique culture; people in Spain have a unique culture; people in the United States have a unique culture. It is true, but naive, to say that when we communicate with the Japanese, the Spanish, and Americans, we are communicating with people. Everyone is people, unless we’re communicating with ETs or LOLCats.
Since 1982, I have watched the sandbox the Internet has become, in which the Spanish, the Americans, and the Japanese communicate in a sort of Internet patois, developing an Internet Culture.
This written, International, Global, Internet culture is a lot more accepting of “foreigners” than the spoken, American, culture of the phone in help desk.
So, it is my opinion that while the Internet, and its culture, may be overwhelmingly influenced by the United States, it has now become a global possession.
Filed under: Internet Culture, New Marketing, New PR, New Public Relations, Public Relations
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