In response to Lenovo Outsources Marketing to India, Alice Marshall of Presto Vivace suggested that PR and Marketing is local. I responded, “when the culture is the “Internet” then it doesn’t really require geographical focus,” and Alice responded, “we don’t communicate to the Internet, we communicate to people,” and I responded, in short, “I have watched the sandbox the Internet has become, in which the Spanish, the Americans, and the Japanese communicate in a sort of Internet patois, developing an Internet Culture.”
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No Comments » Posted on July 18th, 2007 by Abraham Harrison
“So it’s official, the Facebook IPO story is dead in the water. Not that any of this new information will stop the Facebook hype machine currently in overdrive.” Via Time & Wired
If it makes you feel any better, I don’t trust anyone under 30, so I personally think that Mark Zuckerberg is a lying liar. So, will it be Microsoft, Yahoo!, Private Equity, an IPO, or Google?
No Comments » Posted on July 18th, 2007 by Abraham Harrison
I love to write reviews of books I have yet to read. I work too much. Anyway, if I could choose a mentor and a guru, his name would be Howard Rheingold. Howard and I have known each other since 1999 and when he goes gaga over a book, Everything is Miscellaneous, I am his echo chamber (and David Weinberger, another of my idols, is no slouch either) :
“It took me a while to get around to reading David Weinberger’s book, Everything is Miscellaneous, but when I finally did, boy howdy, did my head and the world get rearranged. He’s one of those few writers who makes simple and funny explanations of complex phenomena look easy. And he’s onto something important. It’s not just a new story and a big picture, it’s a new picture and a big story. I think he’s right that most knowledge has been structured and so many institutions has been arranged according to taxonomies and hierarchical file structures simply because we have been arranging knowledge for thousands of years, but we only got search engines recently. Search engines are not just search engines in Weinberger’s new picture, and tagging is not just tagging.”
No Comments » Posted on July 18th, 2007 by Abraham Harrison
I hate to admit it but ever since PRWeb got itself optimized to within an inch of its life, it has become de rigeur tool for the newly-launched blog, product, event, company, or service. When I am doing SEO work, I see PRWeb showing up in the top-ten on Google all the time.
“PRWeb, the leader in online news and press release distribution, has been used by more than 40,000 organizations of all sizes to increase the visibility of their news, improve their search engine rankings and drive traffic to their Web site.” Via PRWeb
One of the most important parts of PRWeb is that many mainstream media platforms, news, and portal sutes run PRWeb press releases as featured content. There are many other steps required when doing a brand promotion (or brand protection) campaign; however, spend the money to get your company’s press release out there via PRWeb. It is well worth the money because your PRWeb press release will ascend to the top ten before you know it.
2 Comments » Posted on July 18th, 2007 by Abraham Harrison
My question is: why haven’t more “soft” client services such as marketing, PR, and corporate open source intelligence been outsourced to India. I guess I am not the only one.
“Lenovo Group Ltd. has moved worldwide marketing services such as creative development to a new hub it has established in Bangalore, India with marketing communications firm Ogilvy & Mather Worldwide Inc.” Via Washington Post
5 Comments » Posted on July 18th, 2007 by Abraham Harrison
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