I know from my experience of watching people navigate, search, and explore online, that people exhibit almost no discernment when it comes to what they trust and consume online. I agree very much with what JupiterResearch reports below. Do you agree?
“JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has found that in researching health-related issues online, consumers are more likely to choose information based on relevance rather than the trustworthiness of the source.” Via Forbes
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