Posted on July 17th, 2007 by Abraham Harrison
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Loading ...I know from my experience of watching people navigate, search, and explore online, that people exhibit almost no discernment when it comes to what they trust and consume online. I agree very much with what JupiterResearch reports below. Do you agree?
“JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has found that in researching health-related issues online, consumers are more likely to choose information based on relevance rather than the trustworthiness of the source.” Via Forbes
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I guess I’d agree. And I think it sort of sucks. Because it shows that getting accurate information is always going to be a difficult task.
We find that, at times, pharamceutical companies, or government agencies make faulty judgements. We’ve got some doctors saying this others saying that.
So I guess with online, like offline, relevance = trustworthyness.