Posted on July 17th, 2007 by Abraham Harrison
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Loading ...I am very excited to see that the WOMMA Ethics Code is required for all members, even big dogs such as Edelman, so sayeth Marketing Vox.
“A 90-day review that could result in expulsion from the Word of Mouth Marketing Association might be embarrassing to PR firm Edelman, but most marketing experts say it won’t have a significant affect on Edelman’s overall business.” Via Marketing Vox
This will help WOMMA recover from some brand integrity issues surrounding the leniency that Edelman has thus far received for doing Flogging, Astroturfing, and other stealth marketing behaviors on behalf of their clients. Bravo to WOMMA.
Filed under: Blogger Ethics
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