This was one heck of an amusing 18-months in online advertising, online public relations, and online marketing. All of the biggest, baddest, richest firms proved they don’t know what the hell they’re doing online.
“2006 was not Madison Ave’s year of embracing the internet, but that didn’t stop it from being interesting … Exposed last week was one by Zipatoni that praised the Sony PSP using a made-up amateur hip hop artist. Earlier, McDonalds was caught with one, and Edelman launched Wal-Marting Across America earning it a rebuke from WOMMA .” Via MarketingVOX
One of the best things I have ever done was spend an intense 90-days working for Edelman as an SAS on the elite Online Advocacy team, primarily on the Wal-Mart campaign. I was on the team that managed Walmarting Across America and Working Families for Wal-Mart, later exposed and buzz buzz buzz. And no, it wasn’t me.
Well, Edelman is not alone… lots of Very Large Firms made some Very Stupid Choices, all because they couldn’t find the time to read the Cluetrain Manifesto.
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