Any marketing or professional brand promotion campaign needs to use online brand promotion as an essential part of its strategy, but never the whole. “Nucleus Research, a global provider of information technology research and advisory services, today revealed that social networking, blog and political parties’ Web sites are affecting voter opinion far less than the recent buzz would suggest.” Via Consumer Electronics
Online Influence is Not the Only Influence on Voters
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That’s because:
1) It’s way too early to really measure the effectiveness. Most people aren’t paying attention.
2) The candidates are going to places like New Hampshire and Iowa where they meet directly with people. “Social networking” happens in people’s living rooms as Hillary, Obama, and John or Rudy, MItt, and John stop by.
3) The race now is for $$, not necessarily support from voters — with the exception of the above states.
4) Blogs are basically for hard core supporters. It will expand some of the support, but not much.