What else can I blog about but my baby? Yes, I am the proud dad of a new girl. She is a cutie of course and the apple of my eye. She is also the reason that I am constantly tired and in a semi-haze but, heck, she is so cute it doesn’t matter. It is strange because no other human can get you to wake up from a deep sleep in seconds, jump out of bed and start singing and stroking her. I never thought that I would be able to wake up and fall asleep so easily!!
Here are two interesting pieces of news about Facebook, minus the one Zuckerberg lawsuit, the Globe and Mail is about privacy and access restrictions (Facebook’s is good, they say) and the other article on BizReport.com outs Facebook as a shitty place on which to advertise (the click-through-rate is an appalling 0.04%)
“The secret of Facebook’s success, and its future viability, hinges on how the social network site protects privacy, taming the anything-goes intrusiveness of what might as well be known as the World Wild Web.” Via Globe and Mail
“Earlier this year the Valleywag blog reported that media buyers saw Facebook as a truly terrible target . At that time they were experiencing click-through rates of just 0.04 percent.” Via BizReport.com
We American experts in online viral marketing, online word-of-mouth marketing, SEO, SEM, and online brand promotion and protection should really start looking at hot to expand into the global marketing and the global marketplace. Info from the United Arab Emirates supports this global progress.
“Forty-nine per cent of internet users in the UAE have made purchases online, reflecting the growing imporrtance of the net in shopping behaviour, a survey by Bayt.com has said. The survey – carried out with YouGovSiraj on 4,600 Bayt.com users – also showed that across the Middle East and North Africa, 55 per cent of internet users regularly frequented blogs, social network sites, email discussion groups, community boards and other web-based sources – all of which are seen key influences on online buying behaviour.” Via 7 Days UAE
Any marketing or professional brand promotion campaign needs to use online brand promotion as an essential part of its strategy, but never the whole. “Nucleus Research, a global provider of information technology research and advisory services, today revealed that social networking, blog and political parties’ Web sites are affecting voter opinion far less than the recent buzz would suggest.” Via Consumer Electronics