http://getgood.typepad.com/getgood_strategic_marketi/blogger_relations/index.html will get you everything on my blog since I started using the tag “blogger relations” this spring. One of the posts links to the Vocus webinar stuff, and another to a white paper they did for their clients that a number of bloggers were interviewed for including me, Shel Holtz and David Scott. The BlogHer stuff is in here as well.

http://bloombergmarketing.blogs.com/bloomberg_marketing/2007/07/say-cheese.html is a recent post on Diva Marketing, and at the bottom you’ll find links to a couple other posts by Toby.

I commend you on taking a lead and presenting your thoughts on what blogging best practices should be. Could you send me some links.

But please. I haven’t said that there hasn’t been any conversation. I actually have linked to them. CK’s Blog and Influential Advertising. Of course there has, both online and off. Nor was I implying that this is all a result of the Nikon situation.

It’s just that, from what I’ve seen, is most discussion comes after a campaign runs. Discussion of how things should have been.

There was quite a lot of discussion about blogger relations even before the Nikon campaign.

I’ve written more than a few posts about it, including a step by step, how to do it post about a month ago. Elise Bauer, Michele Madhok and I did a panel at BlogHer Business last March in which we identified a dos and don’ts list. Toby Bloomberg has also written quite a lot on the topic. David Meerman Scott and I just did a webinar with Vocus. I’m now doing a series of interviews with companies and bloggers who have participated in successful programs. So far, CBS and Sci Fi Channel.

Certainly, there’s still a lot to say and plenty of room for another point of view in the discussion, but you are making it sound like there hasn’t been any conversation. And that isn’t true.

I agree that post session discussion is vital. But my point here is that there hasn’t been much discussion on how to do things beforehand.

So I’m hoping to start a discussion by tossing out ideas (my next post).

Jonathan

I don’t know… I think that’s the way we’ll all going to learn. I think the mistakes are a good thing for helping everybody involved think about their ethics, where they’ll draw the line for themselves.

“I’ve decided to write this series on Blogger Outreach because it’s obvious to me that the concept is new enough to not have fully developed standards, controversial enough to engender tensions and accusations, susceptible enough for ‘bad’ practic…