In this morning’s Wall Street Journal there is an article, Whole Foods Is Hot, Wild Oats a Dud — So Said ‘Rahodeb,’ about how John Mackey, CEO of Whole Foods, allegedly manipulated stock prices by doing stealth marketing as Rabodeb in the Yahoo! stock market group forums. If this is true, John Mackey coerced and manipulated perception in a big way in order to potentially harm Wild Oats Markets and make it easier for Whole Foods to eventually acquire OATS at a reduced rate. This is not conversation marketing, this is market manipulation.
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