Comments on: Blogger Outreach: What gives? (Part One) http://marketingconversation.com/2007/07/05/blogger-outreach-what-gives-part-one/ Digital PR and Social Media Marketing Fri, 18 May 2012 23:54:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Marketing Conversation » 10 Most Viewed Post on Marketing Conversation - New Marketing and New Media by Abraham Harrison LLC http://marketingconversation.com/2007/07/05/blogger-outreach-what-gives-part-one/comment-page-1/#comment-555 Marketing Conversation » 10 Most Viewed Post on Marketing Conversation - New Marketing and New Media by Abraham Harrison LLC Thu, 26 Jul 2007 15:06:10 +0000 http://marketingconversation.com/2007/07/05/blogger-outreach-what-gives-part-one/#comment-555 [...] Blogger Outreach: What gives? (Part One) [...] [...] Blogger Outreach: What gives? (Part One) [...]

]]> By: Chris Abraham - Because the Medium is the Message http://marketingconversation.com/2007/07/05/blogger-outreach-what-gives-part-one/comment-page-1/#comment-461 Chris Abraham - Because the Medium is the Message Sun, 15 Jul 2007 22:30:26 +0000 http://marketingconversation.com/2007/07/05/blogger-outreach-what-gives-part-one/#comment-461 <strong>Blogger Outreach: What gives?</strong> "There's been a lot of hullabaloo about the growing tactic of companies sending free products to prominent bloggers so the blogger can subsequently use the item and then write a review about it. Many feel that the whole idea of... Blogger Outreach: What gives?

“There’s been a lot of hullabaloo about the growing tactic of companies sending free products to prominent bloggers so the blogger can subsequently use the item and then write a review about it. Many feel that the whole idea of…

]]> By: Marketing Conversation » Blogger Outreach - For Clients and Marketers - New Marketing and New Media by Abraham Harrison LLC http://marketingconversation.com/2007/07/05/blogger-outreach-what-gives-part-one/comment-page-1/#comment-391 Marketing Conversation » Blogger Outreach - For Clients and Marketers - New Marketing and New Media by Abraham Harrison LLC Tue, 10 Jul 2007 14:38:39 +0000 http://marketingconversation.com/2007/07/05/blogger-outreach-what-gives-part-one/#comment-391 [...] have to say, that just like my last post, I come away believing that blogger outreach is legit. But after reading a lot of comments and [...] [...] have to say, that just like my last post, I come away believing that blogger outreach is legit. But after reading a lot of comments and [...]

]]> By: Joe Duck http://marketingconversation.com/2007/07/05/blogger-outreach-what-gives-part-one/comment-page-1/#comment-369 Joe Duck Thu, 05 Jul 2007 17:06:05 +0000 http://marketingconversation.com/2007/07/05/blogger-outreach-what-gives-part-one/#comment-369 You've made several good points, though I'm increasingly uncomfortable with how slippery the slope gets without clearer standards of disclosure/transparency/or something. The tech blog scene is lively but I think "elitism" has crept in to the degree that the flow of information is controlled by too few bloggers. It's not control as in "conspiracy", rather more like "don't bite the hand that feeds you" and an echo chamber where a few drive the direction of the conversations not because they are the "best thinkers" but because they are the "best linkers". You’ve made several good points, though I’m increasingly uncomfortable with how slippery the slope gets without clearer standards of disclosure/transparency/or something. The tech blog scene is lively but I think “elitism” has crept in to the degree that the flow of information is controlled by too few bloggers. It’s not control as in “conspiracy”, rather more like “don’t bite the hand that feeds you” and an echo chamber where a few drive the direction of the conversations not because they are the “best thinkers” but because they are the “best linkers”.

]]> By: Chris Abraham http://marketingconversation.com/2007/07/05/blogger-outreach-what-gives-part-one/comment-page-1/#comment-367 Chris Abraham Thu, 05 Jul 2007 15:15:22 +0000 http://marketingconversation.com/2007/07/05/blogger-outreach-what-gives-part-one/#comment-367 Truth is, I listen to a lot of call in talk radio and many of the people who call in don't have a computer, might be able to borrow a computer, and then have to sort out the internet. This same myopic view of ownership of technology happened with television, too. All of us middle class city-slickers "all" had TVs in the 40's when rural areas weren't completely saturated with TVs until well into the 60's. Furthermore, none of the members of my blogging classes have ever visited Usenet, Forums, or Boards. Finally, nobody knows much about Technorati. Our "everybody is online" and checking forums and asking questions and checking Technorati is really nobody. There is still such an amazing opportunity! 15-years into the Web, and we're not even close to saturation, to say nothing of either ubiquity or super-saturation. That is why I still include SEO in all of my campaigns! Why? Because a majority of our fellow online denizens are still writing keywords in the Address bar, resulting in search. That is about as far as the online discernment has gone. Even for me, most of the time. I also think that the trouble with online ethics has less to do with unscrupulous blogger than with super-affiliates. We never talk about affiliate marketers. We're fighting over a single Vista ACER Ferrari laptop while Affiliate marketers are making hundreds and thousands of dollars -- millions -- a year... And we never talk about them! Why are we sniping each other? So lame. Anyway, great post, Jonathan. You really make me think. And any post that gets the lovely Amanda over here, just makes me proud! Truth is, I listen to a lot of call in talk radio and many of the people who call in don’t have a computer, might be able to borrow a computer, and then have to sort out the internet. This same myopic view of ownership of technology happened with television, too. All of us middle class city-slickers “all” had TVs in the 40′s when rural areas weren’t completely saturated with TVs until well into the 60′s.

Furthermore, none of the members of my blogging classes have ever visited Usenet, Forums, or Boards.

Finally, nobody knows much about Technorati.

Our “everybody is online” and checking forums and asking questions and checking Technorati is really nobody.

There is still such an amazing opportunity! 15-years into the Web, and we’re not even close to saturation, to say nothing of either ubiquity or super-saturation.

That is why I still include SEO in all of my campaigns! Why? Because a majority of our fellow online denizens are still writing keywords in the Address bar, resulting in search.

That is about as far as the online discernment has gone. Even for me, most of the time.

I also think that the trouble with online ethics has less to do with unscrupulous blogger than with super-affiliates. We never talk about affiliate marketers. We’re fighting over a single Vista ACER Ferrari laptop while Affiliate marketers are making hundreds and thousands of dollars — millions — a year…

And we never talk about them! Why are we sniping each other? So lame.

Anyway, great post, Jonathan. You really make me think. And any post that gets the lovely Amanda over here, just makes me proud!

]]> By: Amanda Chapel http://marketingconversation.com/2007/07/05/blogger-outreach-what-gives-part-one/comment-page-1/#comment-366 Amanda Chapel Thu, 05 Jul 2007 13:28:38 +0000 http://marketingconversation.com/2007/07/05/blogger-outreach-what-gives-part-one/#comment-366 Jonathan Trenn (or whatever that is), I suspect you will. Jonathan Trenn (or whatever that is), I suspect you will.

]]> By: Jonathan Trenn http://marketingconversation.com/2007/07/05/blogger-outreach-what-gives-part-one/comment-page-1/#comment-365 Jonathan Trenn Thu, 05 Jul 2007 13:20:24 +0000 http://marketingconversation.com/2007/07/05/blogger-outreach-what-gives-part-one/#comment-365 Then, Amanda (or whomever you are), don't bother going on and reviewing the rest of my crap. I'll be out most of the day and will continue to write moe crap later tonight. Then, Amanda (or whomever you are), don’t bother going on and reviewing the rest of my crap. I’ll be out most of the day and will continue to write moe crap later tonight.

]]> By: Amanda Chapel http://marketingconversation.com/2007/07/05/blogger-outreach-what-gives-part-one/comment-page-1/#comment-363 Amanda Chapel Thu, 05 Jul 2007 13:03:59 +0000 http://marketingconversation.com/2007/07/05/blogger-outreach-what-gives-part-one/#comment-363 1. Blogola is not a legitimate practice. Bribes are bribes. 2. As to: “We’ve long talked about how online communities are new forms of focus groups and how companies should listen to their customers. And this is very true. Conversations are happening.” Depends. If you are in the echo chamber, it seems like the whole world is the echo chamber. It's not. Also, you are not making the distinction between valuable managed focus group and a mob. Before you make the claim above, it would be a good idea to understand the dynamics of a mob. 3. "This tactic of providing samples to key bloggers can give a company an entry point into markets they want to be in. That’s because the company is allowing itself to be part of the conversation from a promotional aspect." Samples. In theory. 4. "That means the company is actually letting control of their message." I could go on and review the rest of your piece but why? You're just going to blow that Web 2.0 delusional crap. In the words of Woody Allen, it's nothing a fist full of Prozac and a baseball bat could cure." 1. Blogola is not a legitimate practice. Bribes are bribes.

2. As to: “We’ve long talked about how online communities are new forms of focus groups and how companies should listen to their customers. And this is very true. Conversations are happening.”

Depends. If you are in the echo chamber, it seems like the whole world is the echo chamber. It’s not.

Also, you are not making the distinction between valuable managed focus group and a mob. Before you make the claim above, it would be a good idea to understand the dynamics of a mob.

3. “This tactic of providing samples to key bloggers can give a company an entry point into markets they want to be in. That’s because the company is allowing itself to be part of the conversation from a promotional aspect.”

Samples. In theory.

4. “That means the company is actually letting control of their message.”

I could go on and review the rest of your piece but why? You’re just going to blow that Web 2.0 delusional crap. In the words of Woody Allen, it’s nothing a fist full of Prozac and a baseball bat could cure.”

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