Geoff Livingston of The Buzz Bin compiled an exhaustive list of “must-read social media, marketing and PR books,” thanks to the collective suggestions of Toby Bloomberg, Eric Eggertson, Susan Getgood, Kami Huyse, Ike Pigott, Geoff Livingston, and Chris Abraham. I personally recommend The Long Tail, Cluetrain Manifesto, and Naked Conversation.
- Chris Anderson, The Long Tail
- Paul Bausch, Matthew Haughey, and Meg Hourihan, We Blog
- Rebecca Blood, The Weblog Handbook
- Todd Defren, PR 2.0 Essentials (e-book)
- Susannah Gardner, Buzz Marketing with Blogs for Dummies
- James Gleick, Faster
- Neville Hobson and Shel Holtz, How to Do Everything with Podcasting
- Rok Hrastnik, Unleash the Marketing & Publishing Power of RSS
- Hugh Hewett, Blog: Understanding the Information Reformation That’s Changing Your World
- Joeseph Jaffe, Life After the Thirty Second Spot
- Avinash Kaushik, Web Analytics: An Hour a Day
- Richard Laermer, Punk Marketing (with Mark Simmons) & Full Frontal PR (with Michael Pricinello)
- Steven Levitt and Stephen Dubner, Freakonomics
- Christopher Locke, Rick Levine, Doc Searls, and David Weinberger, the Cluetrain Manifesto
- Christopher Locke, Gonzo Marketing
- Mike Moran, Search Engine Marketing
- Katie Paine, Measuring Success (free e-Book)
- Robert Scoble and Shel Israel, Naked Conversations
- David Meerman Scott, The New Rules of Marketing & PR
- Aliza Sherman, The Everything Blogging Book
- Biz Stone, Blogging: Genius Strategies For Instant Web Content
- Todd Stauffer, Blog On: Building Online Communities With Web Logs
- Bob Walsh, Clear Blogging
- Andy Wibbles, Blogwild
- Don Tapscott and Anthony Williams, Wikinomics
- Debbie Weil, The Corporate Blogging Book
- Ian H. Witten, Marco Gori, and Teresa Numerico, Web Dragons: Inside the Myths of Search Engine Technology
- Jeremy Wright, Blog Marketing
- Jon Yang, The Rough Guide to Blogging
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