The Line Between Marketing and Spamming is Nuanced

by Chris Abraham on June 26, 2007

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I love the conversation over here at Marketing Conversation about SPAM, A Line in the Spam. I love the conversation and I want to have this conversation and I want all of us at Abraham Harrison to freely blog about marketing, advertising, and spamming. I want to deal with it directly.

I also want to boldly and shamelessly address the issue as to whether AHLLC SPAMs, is a SPAMMER, and if Online Outreach is SPAMMING. What makes what we do at Abraham Harrison not spam is as follows:

  • We only collect emails from people who are already out there blogging
  • We only harvest emails that are freely available and accessible: public
  • We only outreach topically and only once-per-pitch, per campaign
  • We always send an email merged personalized email directly from me
  • Any personal reply arrives directly into my main personal INBOX
  • Any personal email reply is responded to directly from me and by me
  • I include my personal cell phone, URL, and email in my signature file
  • In many cases, I am really charming and give a gift: info, truth, corrections, assets, etc.
  • We, Abraham Harrison and I, are always open and clear as to our intention and agenda
  • We aspire to being transparent and never double-blind or disguise
  • To the best of our ability, we intend not to misrepresent our intentions
  • We honestly try to give more than we take in the marketing free market: net-gain, win-win

Did I cover everything? I think these are super important questions. I come from a background with companies that were way more careful and way more guarded — in many cases heavily anonymized and aliased – and I don’t want AHLLC to play it like that. As a direct result, I have told our team to keep me honest and to make our interpretation and rigorously transparent as possible. Totally Open Kimono, to quote my buzzword-addled business partner.

Any questions or reservations? Please, don’t hesitate to ask. The comments are unmoderated so please, we welcome your comments and participations.

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{ 8 comments… read them below or add one }

Taylor Donlan June 26, 2007 at 8:03 pm
Chris Brogan... June 26, 2007 at 8:08 pm
Chris Abraham June 26, 2007 at 8:17 pm
Jonathan Trenn June 26, 2007 at 8:36 pm
Stever Robbins June 26, 2007 at 9:19 pm
Aaron June 26, 2007 at 10:11 pm
Saul June 27, 2007 at 12:35 am
Dani June 27, 2007 at 6:07 pm

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