Comments on: Web 2.0 vs. Traditional: The inability to think outside of one’s self http://marketingconversation.com/2007/06/25/web-20-vs-traditional-the-inability-to-think-outside-of-ones-self/ Digital PR and Social Media Marketing by Abraham Harrison LLC Mon, 15 Mar 2010 21:37:18 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Chris Abraham - Because the Medium is the Message http://marketingconversation.com/2007/06/25/web-20-vs-traditional-the-inability-to-think-outside-of-ones-self/comment-page-1/#comment-467 Chris Abraham - Because the Medium is the Message Sun, 15 Jul 2007 23:05:47 +0000 http://marketingconversation.com/2007/06/25/web-20-vs-traditional-the-inability-to-think-outside-of-ones-self/#comment-467 <strong>Web 2.0 vs. Traditional Marketing</strong> "Joe Jaffe is frustrated after reading that, yes, upfront is supposedly on the upswing. That's understandable...although to me, it's not about numbers, its about the attitude that upfront is back. It never left. It's just not as strong. And it... Web 2.0 vs. Traditional Marketing

“Joe Jaffe is frustrated after reading that, yes, upfront is supposedly on the upswing. That’s understandable…although to me, it’s not about numbers, its about the attitude that upfront is back. It never left. It’s just not as strong. And it…

]]> By: Marketing Conversation » What is Upfront and Upfronting? - New Marketing and New Media by Abraham Harrison LLC http://marketingconversation.com/2007/06/25/web-20-vs-traditional-the-inability-to-think-outside-of-ones-self/comment-page-1/#comment-288 Marketing Conversation » What is Upfront and Upfronting? - New Marketing and New Media by Abraham Harrison LLC Mon, 25 Jun 2007 17:04:39 +0000 http://marketingconversation.com/2007/06/25/web-20-vs-traditional-the-inability-to-think-outside-of-ones-self/#comment-288 [...] What is Upfront and Upfronting? Posted on June 25th, 2007 by Chris Abraham In Web 2.0 vs. Traditional: The inability to think outside of one’s self, Jonathan Trenn talks about “upfront” and “upfronting” and I didn’t [...] [...] What is Upfront and Upfronting? Posted on June 25th, 2007 by Chris Abraham In Web 2.0 vs. Traditional: The inability to think outside of one’s self, Jonathan Trenn talks about “upfront” and “upfronting” and I didn’t [...]

]]> By: Jonathan Trenn http://marketingconversation.com/2007/06/25/web-20-vs-traditional-the-inability-to-think-outside-of-ones-self/comment-page-1/#comment-287 Jonathan Trenn Mon, 25 Jun 2007 16:52:22 +0000 http://marketingconversation.com/2007/06/25/web-20-vs-traditional-the-inability-to-think-outside-of-ones-self/#comment-287 Sorry about that... Upfront is a time period when the TV networks display their schedules for the upcoming season to major marketing decision makers. This gives top marketers the chance to bid on slots that they think would serve them well. Often the rates can seem to be favorable. For the past few years, the upfront season has been less generous to the newtorks because the audience hasn't really been as strong. But the industry still seems to be wedded to it. This year, the $$$ spent will likely be higher...leading to having some traditioal types saying that "Upfront is on the upswing". And Joseph and I are saying it's more that marketers are stuck doing their traditional ways. Joe more than me. Sorry about that…

Upfront is a time period when the TV networks display their schedules for the upcoming season to major marketing decision makers. This gives top marketers the chance to bid on slots that they think would serve them well. Often the rates can seem to be favorable.

For the past few years, the upfront season has been less generous to the newtorks because the audience hasn’t really been as strong. But the industry still seems to be wedded to it. This year, the $$$ spent will likely be higher…leading to having some traditioal types saying that “Upfront is on the upswing”.

And Joseph and I are saying it’s more that marketers are stuck doing their traditional ways. Joe more than me.

]]> By: Chris Abraham http://marketingconversation.com/2007/06/25/web-20-vs-traditional-the-inability-to-think-outside-of-ones-self/comment-page-1/#comment-286 Chris Abraham Mon, 25 Jun 2007 16:00:40 +0000 http://marketingconversation.com/2007/06/25/web-20-vs-traditional-the-inability-to-think-outside-of-ones-self/#comment-286 Jonathan, I don't think I know what you and Joseph are on about? What does "upfront is supposedly on the upswing" mean? How does one define "upfront?" How does Joe? How do you? Jonathan, I don’t think I know what you and Joseph are on about? What does “upfront is supposedly on the upswing” mean? How does one define “upfront?” How does Joe? How do you?

]]>