There is a legitimate difference between online marketing and Spam. Some people say the difference is Relevancy. Okay, this is close; but there needs to be another element involved: Value. Mmm – organically grown and very delicious Value.
I liken the difference between a legitimate online marketing campaign and Spam to graffiti art and plain graffiti. One is art, thus providing worth to all who choose to accept and appreciate it; and the other is simply there and of no value whatsoever – unless you, in fact, rejoice in knowing that KLM is forever a Ruff Ryder and having that displayed prominently in silver Krylon across your Brooklyn apartment door.
Anyway – Back on track:
An online marketer must bring something to the table – add some real value to that very real community that they are stepping into. They have to care about what the community is trying to say and also be sincere when sharing information with this community.
Thoughts?
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