A Line in the Spam

by Aaron Barr on June 25, 2007

Post to Twitter

There is a legitimate difference between online marketing and Spam. Some people say the difference is Relevancy. Okay, this is close; but there needs to be another element involved: Value. Mmm – organically grown and very delicious Value.

I liken the difference between a legitimate online marketing campaign and Spam to graffiti art and plain graffiti. One is art, thus providing worth to all who choose to accept and appreciate it; and the other is simply there and of no value whatsoever – unless you, in fact, rejoice in knowing that KLM is forever a Ruff Ryder and having that displayed prominently in silver Krylon across your Brooklyn apartment door.

Anyway – Back on track:

An online marketer must bring something to the table – add some real value to that very real community that they are stepping into. They have to care about what the community is trying to say and also be sincere when sharing information with this community.

Thoughts?

Share on Tumblr

Post to Twitter

{ 11 comments… read them below or add one }

Jonathan Trenn June 26, 2007 at 2:00 am
Aaron June 26, 2007 at 2:57 am
Jonathan Trenn June 26, 2007 at 3:28 am
Aaron June 26, 2007 at 3:42 am
Jonathan Trenn June 26, 2007 at 3:46 am
Chris Abraham June 26, 2007 at 5:39 am
Jonathan Trenn June 26, 2007 at 1:59 pm
Lewis Green June 26, 2007 at 2:02 pm
Jonathan Trenn June 26, 2007 at 2:15 pm
Saul June 26, 2007 at 7:13 pm
Chris Abraham June 26, 2007 at 7:51 pm

Leave a Comment

By submitting a comment here you grant this site a perpetual license to reproduce your words and name/web site in attribution.

{ 2 trackbacks }

Previous post:

Next post: