There is a legitimate difference between online marketing and Spam. Some people say the difference is Relevancy. Okay, this is close; but there needs to be another element involved: Value. Mmm - organically grown and very delicious Value.
18 Comments » Posted on June 25th, 2007 by Aaron Barr
In Web 2.0 vs. Traditional: The inability to think outside of one’s self, Jonathan Trenn talks about “upfront” and “upfronting” and I didn’t know what that meant, so I asked and Jonathan enlightened me, “Upfront is a time period when the TV networks display their schedules for the upcoming season to major marketing decision makers. This gives top marketers the chance to bid on slots that they think would serve them well. Often the rates can seem to be favorable.” Very interesting.
No Comments » Posted on June 25th, 2007 by Chris Abraham
Joe Jaffe is frustrated after reading that, yes, upfront is supposedly on the upswing. That’s understandable…although to me, it’s not about numbers, its about the attitude that upfront is back. It never left. It’s just not as strong. And it isn’t bouncing back. But it still exists and it will continue to exist.
4 Comments » Posted on June 25th, 2007 by Jonathan Trenn
Favorite Social Network?
Total Voters: 47
Loading ...