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Loading ...TechBizMedia reports, “by now all of you have read the entire sordid story on the People Ready campaign by Federated Media and the Valleywag post that started the whole brouhaha.” So starts yet another conversation marketing controversy. While “the people” are indeed ready for conversation marketing, there seems to a whole lot of Nancy-ass crap going on, with us, we prima donna bloggers, online.
I really don’t understand it all. I buy car mags, geek mags, the FT, and read up on all the glittery gadgets and never assumed that that red lacquer coupe was paid for and owned by the publishers — the all-expenses-paid trip to the alps to whip that canyon-carver around was bought and paid for by BMW, Maserati, Mercedes, Aston Martin. There is nothing untoward about it. Writers need access to toys to play with so that they can write me pretty articles in Roundel.
Bloggers, generally as influential as journalists these days (but without the access to Times, FT, or Post money), need access to the sort of hardware required to fairly run a copy of Vista, for example, or need access to the sort of camera that the typical blogger would never consider trying out for himself, in the case of the Nikon d80 outreach.
We bloggers are too thin-skinned; we bloggers have glass jaws. Sooner or later, corporate America will become tired of our shit and not only shun us but totally work around us.
Do we really want that?
Are we really so pure? Isn’t there a marketing conversation we can all agree upon? Is it really all or nothing?
Filed under: Controversial Marketing, Conversation Marketing
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It’s Not Called Controversial Marketing
“TechBizMedia reports, “by now all of you have read the entire sordid story on the People Ready campaign by Federated Media and the Valleywag post that started the whole brouhaha.” So starts yet another conversation marketing controversy. While “th…
Chris, thank you for adding Flooring The Consumer to your blogroll!
It’s Not Called Controversial Marketing
“We bloggers are too thin-skinned; we bloggers have glass jaws. Sooner or later, corporate America will become tired of our shit and not only shun us but totally work around us. Do we really want that? Are we really so…