First of all, let’s define what a brand is, shall we? It’s not as easy as it sounds. Every time I see a definition, I see an opportunity for others to point out flaws in the definition.
Here’s your opportunity to point out flaws in mine.
A brand is what creates a collective sense of vision, perception, image, or experiences that a significant amount of current or potential customers relate to a specific product or service. To be successful, the brand must elicit supremely positive benefits to provide a solution, it must differentiate itself from the competition, and it must be consistent and long-term.
I don’t know. Is that OK? Tear it apart if you’d like.
4 Comments » Posted on June 21st, 2007 by Jonathan Trenn
Loading ...