According to Wired’s Compiler blog, Google Advanced Search, Now With Freshness Dating, Google has added a very powerful tool to its advanced search page — Google has updated the behavior of the date range function to be more accurate, finding pages that have been created within the selected date range — the creation date — instead of when they were indexed.
This is paradigm shifting for us at AH, since some audits don’t require enterprise-level tools such as our favorte, TruCast, but can do well enough by hand.
In the past, when doing a conversation audit for a client, it was a royal pain in the ass and our OCMs all want to quit the moment we finish a big one.
We generally do a snapshot of our client’s “buzz” online for the past 3-months, past 6-months, or past year, depending on what their needs are. Sorting through all the online conversation, since this is all a synthesis after all, was almost impossible; now, with this more accuturate date range function, we can get a much simpler and more powerful snapshot, especially when it comes to numbers such as general volume and mentions.
Thanks to Google for being generous and for developing tools we were seriously embarassed to even ask for. And, thanks to Mark, my business partner, for sending me the link to the Compiler blog entry.
Oh, and thanks to you, Scott Gilbertson, for hooking me up with this newest if intel, via Google Operating System.
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