Online analyst n. Hired by companies like Coca-Cola and AT&T to monitor what’s being said about them on social networks and blogs, online analysts use the Internet as a vast unpaid focus group. Via New Media Strategies Career Page and New Media Sense by way of Wired’s Jargon Watch
Online Analyst
New Media Strategies (NMS), the Industry Pioneer & Global Leader in Web 2.0 in Online Brand Promotion & Protection, offers a challenging and exciting team environment that will give you the opportunity to play a key role as a stakeholder in a company named:
- One of Inc. 500’s “Fastest Growing†companies in America, three years in a row
- One of the “50 Great Places to Work†by the Washingtonian Magazine, two years in a row; and,
- Listed in the Washington Business Journal as one of the “Best Places to Workâ€
New Media Strategies is currently looking for dedicated talent with a strong desire to learn and contribute to the fields of online marketing, market research, and communication.
Qualifications include:
- 2-3 years professional experience
- Strong analytical skills and writing ability
- Ability to thrive in a dynamic, fast-paced work environment
- Solid foundation of core marketing and PR principles
- Robust understanding of the Internet
I started at NMS as a Project Manager and then became their Technology Strategist:
Chris Abraham, Technology Strategist, New Media Strategies, Inc. — 9/2003-5/2006
Job Responsibilities at New Media Strategies
- Developed online word-of-mouth marketing strategy and tactics used on Usenet, message boards, social networks, and blogs
- Developed online advocacy and outreach campaigns for clients’ products, services, and message
- Produced internal and client protective and promotional SEO campaigns and search strategy to highlight positive online conversation and suppress negative conversation on popular search engines
- Developed in-house expertise on blogging, new media, podcasting, technology, citizen journalism, and CGM, including training, teaching, and the development of blogging and online marketing strategy
- Developed, deployed, and launched client and internal corporate blogs, marketing blogs, vertical industry blogs, PR blogs, promotional blogs, public affairs blogs, social networks, and podcasts, including Club TomTom, New Media Sense, Extreme Mortman, and others.
- Managed online advertising campaigns using Yahoo and Google contextual ads
- Client service work included Sci-Fi Channel (Mad Mad House, Tripping the Rift, Battlestar Galactica), Buena Vista (Hitchhiker’s Guide to the Galaxy), TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA (UXO, Sim-City Online), RCA (American Idol CD), and NBC (Revelations), etc .
