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Loading ...The following is inspired by digg. There are wild rumors as to partnerships and conspiracies between Google and Apple. These rumors seem to me amusing and interesting but hardly unique. This is a simple example of Apple being the best at reading the tea leaves which say, “partner with Google or perish.” Read digg, Market Watch, Search Views, Apple Insider, Apple Gazette for a briefing.
The deepening of relationship between AOL and Google is powerful news, as Google Talk and AIM integrate. The relationship between the New York Times and Google — and Google and any number of media empires, actually — is epic. The conversion of Google from “technology company” (geek) to “media empire” (chic) is actually what is the most interesting thing. The possible engagement between Google and Apple is merely a tactic in a much larger anti-client software and anti-Microsoft strategy, methinks.
I think this will all be pushed forward by an AOL, Google, and Apple joint. Follow the IM… AOL is opening itself to Google Talk, which is already open iChat, etc… which is, of course, also ICQ, right? Well, I think this is where the combo will go…
Google has said itself that is is transitioning from geek to chic (media) and so it is my opinion that with the deep connection that Google has with the NY Times and with a growing relationship Google is building with all the other media giants because of YouTube and Google AdWords, I believe that the “undisclosed” deal that Apple and Google are hashing out may be the most high-profile but I am almost certain that Google is not for the life of it being monogamous.
I just plopped down $50/user for Business Google Apps and Google owns part of OpenOffice (where is that going?) and so forth… this is not about Google and Apple being equals, this is about Apple being the smartest little revolutionary around and realising that its core competency is Apple Inc and not Google Inc and that .Mac is not working for them and that Apple is now more of a hardware company than it is a service company (remember eWorld anyone?) and so Apple is just being smart, like they sometimes are.
What I am curious about is how a company like Google, which is SO OPEN and “open aperture” is going to deal with a company that is so proprietary and closed? We shall see, we shall see.
Filed under: Corporate Partnering, Google, Google Apps, Mergers and Acquisitions
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