Search Engine Reputation Management (or SERM) tactics are often employed by companies to proactively shield their brands from damaging content brought to light through search engine queries.
Some use these same tactics reactively, in attempts to minimize damage inflicted by inflammatory (or “flame”) websites (and weblogs) launched by consumers and, as some believe, competitors.
Given the increasing popularity and development of search engines, these tactics have become more important than ever. Consumer generated media (like blogs) has amplified the public’s voice, making points of view – good or bad – easily expressed.
Search Engine Reputation Management strategies include Search engine optimization (SEO) and Online Content Management. Because search engines are dynamic and in constant states of change and revision, it is essential that results are constantly monitored.
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