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If the Cartoon Network’s Adult Swim show Aqua Teen Hunger Force is going to use a promo that obvious gives us a collective digital bird, you need to make sure that the entire campaign not only talks the talk but also walks the walk. The above statement is fine, but you really shouldn’t hide behind a closed office and “no comment.” This is the price of having balls. Do you have balls?
Now, you and your company, Interference, Inc, just seems sleazy, opaque, and stealth. What you did was cool. It was hip. Now, it is your response to this fiasco that will sully viral and guerrilla marketing, not that fact that you got cool kids place cool assets in funky cool places. Come on, stop hiding, it just makes you look ashamed and guilty.
Via BL Ochman’s post, Aqua Teen Hunger Force Promo - A Really Bad Hair Day in Boston, “Interference CEO Sam Travis Ewen stayed out of sight for a second day yesterday and could not be located for comment.” Interference, Inc, “did not return calls seeking comment and its offices were closed Thursday.” Sam Travis Ewen is handling this all wrong.
This is a once-in-a-lifetime opportunity for greatness and could make Sam Travis Ewen if he handled it right. I am a proponent of extreme publicity. Interference, Inc, is now in my mind and so is Cartoon Network’s Adult Swim show Aqua Teen Hunger Force. I will see Aqua Teen Hunger Force and so shall all my friends. You will, too, probably.
Until now, only freaks and geeks watched Adult Swim. Now, everyone is going to check Aqua Teen Hunger Force out, en masse!
Filed under: Brand Protection, Branding, Branding Online, Buzz Marketing, Guerilla Marketing, Word-of-Mouth Marketing
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